Valentine’s Day isn’t just for romance. It’s also a perfect reminder that real estate is a relationship business. The strongest referral engines aren’t built on transactions, but on trust, consistency, and genuine care long after the deal closes.

If you want your clients to fall in love with you all over again (and happily tell their friends about you), here’s how to keep the spark alive.

Buy Them “Gifts” (Without Being Weird About It)

No, I’m not suggesting you buy your clients a real green dress (that’s cruel). Thoughtful gifting doesn’t have to be expensive or extravagant—it just has to be intentional.

• When closing on their property, consider buying their favourite takeout, such as pizza, for moving day. It’s practical, timely, and deeply appreciated.
• Small touches throughout the year: personalized postcards, timely newsletters, handwritten notes, coffee gift cards, home anniversary messages—go a long way.
• The best gifts solve a problem or create relief. That’s what makes them memorable. Make this a habit, and make sure you add these little tasks for yourself in your calendar or CRM.

These moments say, “I didn’t forget you once the paperwork was signed.”

Master the Art of Unexpected Acts of Kindness

Your service should not stop when the deal closes. In fact, that’s where loyalty is truly built.

• Your clients should always think of you first when they’re looking for information about real estate, housing, or their neighborhood.
• Stay ahead of that need. Be proactive.
• Share market updates, renovation tips, or community news before they have to ask. 

When you consistently provide value without expecting anything in return, you position yourself as their trusted advisor—not just “the realtor we used once.”

Stay in Touch (Without Making It Awkward)

Don’t be a stranger.

Staying top of mind doesn’t mean constant selling—it means consistent, genuine connection.

• Keep in touch throughout the year, not just during holidays or market shifts. Even little things like colourful postcards in their mailbox can be noticed and appreciated. 
• Schedule phone calls or check-ins that are not referral asks.
• Don’t turn every conversation into a sales pitch about new listings or the market.

Instead, ask real questions. Be curious. Be human. Remember their kids’ names. Ask how the house is working for them. Listen more than you talk.

People can tell when you’re calling because you care — and when you’re calling because you want something. 

Love Is a Long Game

Clients don’t remember every stat you shared or every negotiation win—but they always remember how you made them feel.

If you show up with kindness, consistency, and authenticity, your clients won’t just remember you.  

They’ll rave about you.

And that’s a love story worth repeating.