A new year brings fresh energy, new goals, and a clean slate for your marketing efforts and there’s plenty of optimism in the air. Many realtors are already predicting an improvement in the market as we move toward 2026, making now the perfect time to lay the groundwork for future success. Whether you’re refining what’s already working or planting seeds for what’s next, these simple tips will help you start the year with clarity, confidence, and a little creative spark.
1. Refresh your Brand (Just a little sparkle!)
Take a look at your photos, your bio, and messaging. A new headshot, updated tagline, or clearer “who I help” statement can make a big difference and help you step into 2026 feeling confident and current.
2. Set one or two clear marketing goals
Instead of trying to do everything, choose a couple of realistic goals — like posting consistently on social media, growing your mailing list or planning your content.
3. Plan a simple content calendar
Map out a month or two of content and messages in advance: market updates, articles, helpful tips, and maybe a new photo or two. Having a plan means less scrambling and more showing up with intention.
4. Reconnect with your friends
Start the year with friendly check-ins — New Year messages, coffee invites, or quick, personal notes with your well wishes for the New Year. These warm touches often open the door to conversations you didn’t expect.
And don’t make this a once-a-year plan. Commit to keeping in touch throughout the year. Make sure to add your friends to your Newsletter mailing list to keep yourself top of mind.
5. Try out one new marketing tool or idea
Have you ever thought of creating a short video to add to your Instagram reel? Maybe 2026 is the year you give it a shot. Add a personal touch while updating your website with new content.
So take a deep breath, grab a warm cup of coffee, and step into the year with intention. A brighter market is on the horizon, and the small, thoughtful moves you make today can grow into something truly rewarding tomorrow.
