As a real estate professional, Your best source of new business is your existing client database, if you stay in touch systematically and remember to ask them for referrals. Referrals not only bring in high-quality leads but also establish trust and credibility in your local market. Knowing when to ask for referrals can make a significant difference in the growth of your business.

Ask for the referral when the deal closes

When a deal goes firm: Immediately after a deal goes firm is hands-down the best moment to ask for a referral. Your clients, whether Buyer or Seller, will never be happier with your service than when the deal goes firm, making them more inclined to recommend you to friends and family who might be in need of real estate assistance. Plus the real estate transaction will be topmost in their mind from firm until close, meaning they will be more likely to tune into to other people’s real estate conversations during this time, generating more potential referrals.

Closing Day: The second best time to request a referral. Once again, your clients will be happy to close their sale or move into their new home. For Buyer clients, the few months after moving into their new property are fertile times for referrals, since they will be looking for opportunities to move family and friends into their new neighbourhood. For Seller clients, ensure you get their new address so you can stay in touch in the future.

After Providing Exceptional Service: Whenever you go above and beyond for a client or exceed their expectations, it creates a lasting impression. Seize this moment to ask for referrals, as they are more likely to refer others due to the exceptional service they received.

You’ve done everything you could for your client and put their best interests first. Your clients will recognize that you’ve done a great job for them and will now think of you when it comes time to refer you to their friends and family!